The future of Apple

For many years apple has been known, as the company that always comes out with the new big thing that puts everything that the competitor has to offer seem like nothing. So why is it that such a well-known and successful company, is lacking when it comes to Apple dominating the market share for personal computers and MacBook’s. Apple Inc. is not a dominant provider of the computer market share for personal computers and MacBook’s since they only sell their software with their own computers. This then prevents the company from expanding their market to other major companies it will be much harder for their market share to expand. The fact that they have yet to license their product to major manufactures plays a big role to why they only own 21% of the overall market share when it comes to personal computers. The reason for why they own 66% of the market share for computers that cost over $1000 is because almost all of their personal computers and laptops costs over $1000. Making it very expensive for a lot of potential customers. So for the people that can afford it, they will most likely invest in a Mac over a windows computer if they are spending that much money. If Apple does decide to one day license and potentially drop the costs of there devices to a more affordable price, they may have an increase in market share since the devices will then be built at different price ranges. Apples decision to start using Intel processors for their personal computer devices was a very wise decision. Since not only they are using a powerful CPU for their computers but they are also allowing their computers to run both Microsoft Windows Operating systems as well as there very own IOSX. The reason for why this is a good decision is because this will allow users of apple devices to have the flexibility and freedom to use and run software from the best of both worlds, instead of making the user spend more money and have to buy from both companies just so they can run everything. By doing so this can actually help increase the market share of their products that are being sold. Apple can soon dominate the market share for computers and MacBook’s if they decide to drop the price of their product or if they decide to license their software so they can have other major companies produce devices using the OSX operating system.